Posts Tagged ‘Longaberger’

• Longaberger, Handcrafted Basket Home Business

  Date: 2010.04.20 | Category: Company Review | Response: 3

  Longaberger Company is one of the rare Direct Selling Company that sells handcrafted baskets and specialty pottery dinnerware.

  This family business began from the rich family history starting with Dave’s Father, J.W. Longaberger when he took a job with the Dreseden Basket Factory in 1919, where he learned the fine art of crafting basket bottoms and weaving baskets tight and precise, which eventually became the trademark for Longaberger’s basket.

  In 1976 Dave opened J.W. Handwoven Baskets in honor of his father. He even bought the old woolen mill that his mother worked in when he was a child to use as the factory for his business. He first began selling these baskets through retail shops. However two years later, he realized that the best method for selling these baskets was through home shows, where a consultant would be present to demonstrate the Longaberger baskets and explains the craftsmanship of each basket, from these parties, the consultant will book more shows through the guests or their referrals. Hence the direct sales organization of Longaberger baskets was born.

  Although very few have believed in his business, Dave persisted and made his dream come true. The Longaberger Company has more than 45,000 consultants in US working to realize their own financial dreams.

  The company had continued to stay true to their original mission statement, “To Stimulate a Better Quality of Life”.

  Dave’s daughter Tami joined the business in 1984 and proved herself to be an excellent leader and was later appointed president on Longaberger. She has helped diversified the company into other home lifestyle areas to include complete line of Pottery, colorful fabrics accessories, wrought iron pieces, liners and protectors for their baskets.

  Longaberger works slightly different from most network marketing companies. When you sign up through their website, a consultant in your area will contact you and help you to get started by training you to hold the basket shows. You will learn about each product line and their unique characteristics along with their history to be a qualified representative of these baskets.

  As a consultant you will be able to receive free or 25% discount on Longaberger baskets and other products according to your sales volume. Through the company Home Show Experience you can also earn commissions.

  The basic cost to get started as a member is $49. If you want to have everything you need to start your business, you can go for the Business Basics Kit at $159. You also have the opportunity to buy the Business Builder Kit, which is a complete inventory of their products range, according to your selection for $399. From there you will determine your own level of success based on the time and effort you invest in your own Longaberger home based business.

  If you are interested to sell this product and make a part time income, then you might consider speaking to the company or find a local consultant. Go over the marketing plan and find out exactly what the earning potentials are and if you are required to purchase supplies or product on a monthly basis.

  However if you are serious about building it as a business, then you will want to consider using some online strategy to boost your business. Here is a 3 steps strategy which many top earners have used to be successful in their business:

  1) Personal Branding – You will need to promote yourself as a leader online and provide value to the community, this way your prospects will trust you and find value in associating with you. This works by you initiating to open yourself to the community, where they can learn about you and getting to know you.

  People do business with people not with business opportunities or products, this is the main reason why you need to promote yourself and build a relationship with your prospects.

  2) Online Training Resource – You will need these resources to update you on the latest strategies and methods that are working for the top earners. This will add value to you as the leader and personal branding. These resources will also teach you how to market online and provides you with the education you need to succeed in the network marketing industry. From these resources, you should be able to generate the endless leads to explode your business.

  3) Auto-Pilot Marketing System – This is the critical component that you must have to do well in the online marketing industry. A good system will be able to setup for you a customized landing page with a sales funnel that will convert your leads and prospect into paying customers or cash flow for your business.

  If you are keen to find a complete automated system that includes all the above strategy, I would like to recommend you to access this immediately by filling up the boxes below.